Preparing to Sell Your Business

Position your company for a smoother sale process

The idea of selling a business can be daunting: finding a buyer and managing the process all while continuing to run the business may cause owners to wait until they need to sell. An owner can, however, take steps to alleviate the stress and uncertainty of selling, while helping to achieve the best value for the business. In this article, our friends at BDO USA provides recommendations that can position your company for a smoother sale process, whether selling to an internal buyer, a financial buyer, or a strategic partner.

Recommendations start with a comprehensive readiness assessment. This article highlights common points to address as part of that evaluation.

Readiness Assessment


The most important step in any assessment or discussion with a business owner is to understand, intimately, the personal and financial goals of the sale. After all, selling a business is a deeply personal process. Potential sales will impact employees as well as management, and the owner’s future role in the company can dramatically differ depending on the buyer. An experienced advisor will have this conversation to craft the most appropriate transaction that achieves the shareholders’ overall goals. From this conversation, the advisor can begin to model strategic alternatives that hopefully will achieve all parties’ goals in a transaction.

Succession Plan

Another important step in the assessment is a succession or talent management review that supports the exiting shareholder’s goals. If a seller’s goal is to step away from the business immediately, then the executive team should be both capable and informed of the overall succession plan. If the owner(s) have already stepped back from day-to-day management, then this aspect of the assessment becomes less important, assuming the management team has been successful in running the business without the owner’s presence. Nonetheless, many owners have deep client relationships and institutional knowledge of all aspects of their business that may be lost if they step away suddenly. Any buyer should identify these issues and attempt to address possible solutions in structuring the transaction.

Financials & Controls

Assessing your company’s financials, internal systems, and controls is another important component of a pre-sale assessment. Valuation heavily weighs the business’s discounted future free cash flows and any inadequacies a potential buyer perceives will result in discounts applied to the projected free cash flows. The quality of the seller’s financials will be closely scrutinized in any sale to ensure that the cash flows are accurate. If a company does not have reviewed or audited financials, it may be prudent to start that process before engaging an advisor to sell the business.

While reviewed or audited financials may not be required for smaller companies, they become more important as business size increases. If a company has only internal or compiled financials, a quality of earnings report could provide a buyer limited assurance. A quality of earnings report is a detailed study of how a company generates revenues, income, and cash flows. A company’s quality of earnings is determined by identifying, analyzing and/or eliminating financial anomalies as well as nonrecurring and out-of-period activities to arrive at metrics essential to the deal process. It helps to position your company for a smoother sale process

The seller also should conduct a review of the business’s internal systems and controls. A company will need to be able to provide timely monthly financial statements, work-in-progress reports, accounts receivable/accounts payable and days sales outstanding records, and similar reports. Finally, the knowledge and experience of the seller’s accounting and finance executives are key. A controller or CFO with a strong accounting background will be an asset moving forward. Remember, these are all recommendations that can position your company for a smoother sale process.

Real Estate

Many closely held businesses will utilize real estate owned by the business’s shareholders or related entities. There may be a need to examine that relationship and whether the real estate should or should not be included in any sale, whether to a third party or to an ESOP. In addition, the buyer may require a fair market value (FMV) rent study to ensure that any leases are at market rent. If the FMV rent is below market, there is a tradeoff between future rental income to the property owners and the valuation of the operating business. If the rent is higher than the market value, an adjustment would be needed to bring the rent down to market levels.

As a landlord, the business owner will have income-generating opportunities well into the future, even if the core operating business is sold. This may be an attractive option for many business owners. Separate financials and decision-making processes for the real estate entities and the operating business should be established before a sale for a smooth transition if the owner wants to exclude the real estate from the sale.

Client & Vendor Relationships

A company’s relationships with its service providers and clients are essential for the ongoing health of the business. Banks, insurance providers, and bonding companies, for example, will need to be brought into the loop as early as possible to ensure no disruptions to daily operations as a result of the sale. These providers and some customers may have a change in ownership clause, minimum net working capital, or minimum net worth covenants that should be addressed well before a sale closes. These should be addressed to help position your company for a smoother sale process


In a few regulated industries, such as engineering, architecture, accounting, law, financial institutions, and medicine, states may have financial or professional licensure ownership requirements. These ownership requirements should be considered for every state where your company currently operates and where it expects to operate in the future. Restructuring the company in a way that allows it to keep its state licenses while selling all or a portion of the business may be necessary. Tax and legal professionals should be involved early in the decision-making process.


In a sales process, the most important questions an owner will ask are how much is my company worth, and how can I extract that value in the most tax-efficient manner? There are various ways to position a company for a favorable valuation prior to a sale. First, revenues and customer concentration should be reviewed, as buyers will look favorably at a business with recurring revenues and a diverse customer base. In some industries, recurring revenue is not a part of the business model, but any way to build in recurring revenues to the business will be very helpful to a buyer.

Valuation typically is expressed as a multiple of earnings or cash flow. The metric that most valuations base their multiple on is EBITDA (earnings before interest, taxes, depreciation, and amortization). EBITDA is a useful metric because it measures a business’s core operating cash flows. Capital expenditures and changes in new working capital will impact the free cash flows that a buyer would receive. A business owner should approach these two items with a “business as usual” attitude: The business should continue to operate as it normally would but should consider holding off on any major capital expenditures that may negatively impact value or are not necessary to achieve the financial projections.

In some instances, there may be non-recurring costs such as a lawsuit, a large one-time asset write-off or the costs of a third-party consultant that can be added back to EBITDA to help smooth out true operating cash flows. In others, an owner may be running certain personal expenses through the company. In preparation for a sale, it may be a good idea to cease some of these practices, because a buyer may be skeptical if a large portion of EBITDA is adjusted. A buyer knows that habits are hard to break. Valuations are examples of recommendations that can position your company for a smoother sale process

Compensation Consultation

Taking a fresh look at the management team’s compensation should be done before a transaction. A compensation study based on the company’s size, industry, and geography, as well as on each team member’s job title, responsibilities, experience, and tenure, should be completed to determine appropriate salary levels and short- and long-term compensation strategies. If salaries are above market and adjusted to market levels, this can be an addback to EBITDA. Conversely, if salaries are below market and are adjusted, this could reduce your business’s sale price. Buyers would want to ensure that a properly motivated workforce will be in place once the transaction closes.


Preparing your business for sale in a deliberate manner over time may help ease the financial and time burdens of selling that entity. The recommendations discussed above will also help get the house in order before a third party starts reviewing all aspects of your business. When the transaction is forced due to unforeseen yet predictable circumstances, the outcome for the selling shareholders may be less than ideal. Early conversations with advisors may improve the likelihood of better outcomes once a process is launched. The Boy Scout motto “Be Prepared” is apt, as being prepared for a potential sale can help bring about a successful transaction.

For help with recommendations that can position your company for a smoother sale process, contact Wegmann Dazet today!


Written  by Mark Weisheipl and Blake Head. Copyright © 2023 BDO USA, LLP. All rights reserved.