NonProfits…Why Do People Give?

Before ever asking for the first nickel on a fundraising drive, you and your fundraising team had better get themselves inside the heads of the potential donors. Many emotions, tax deduction needs and issue-focused giving all come into play at various levels. Recognizing the giver’s motivation can make the difference in the success of your campaign. See this article from the AICPA for more info.
Why Do People Give